Reasons Why You Should Use Google Adwords Report For Analyzing Marketing Campaign

Google Ads, or as we know them as Google Adwords is an advertising service that allows you to create search results for your website on SERP, or search engine results page, but you have to pay for them to gain this particular ability.

If you are new to the search marketing world, it is essential to understand that there is no need to boost your SEO and organically go up rankings. The main reason for that is because the paid search will allow people to see your results as the first one, and the best thing about it is that you do not have to spenda significant amount of money for it.

By checking Google Adwords reporting, you will understand what paid search means, and it usually appears at the top or to the side, so that you can increase brand awareness. However, Google will differentiate organic and paid top searches by adding an Ad label on them.

If you are spending all day long on Google Ads, you should understand that most reports that you can find would not provide you with all the information that you need for account optimization. Even if you are a marketing veteran, you will not be able to reach all the information you need.

Google AdWords Will Help You Increase Customers and Leads

Since Google Analytics is one of the best tools for generating leads, you should understand that it is also a great way to reach potential customers. Of course, it requires a comprehensive campaign that you should target a specific audience so that you can improve your e-commerce website or another form of online property.

At the same time, it will give you the possibility to focus on people that will search for things that you will offer them. That could include your services, business or any other thing that may prove useful to your potential clients.

If you want to learn more on Google ads, you should click here.

It means that you will be able to refine your searches to people that will be eager to purchase your services or product and enter your website by searching online for a specific term or keyword.

Flexible Marketing Platform

If you are using Google AdWords on a regular basis, you will notice that it is one of the most flexible solutions when we compare it with other marketing platforms. It is suitable for all kinds of organizations and businesses, and you will be able to turn internet traffic towards your website by using this particular system.

Apart from that, it is also compatible with a wide array of other marketing software and platforms, which means that you will reduce the hassle of using multiple platforms at the same time. For instance, you can easily download and analyze campaign by adding some tool that will help you create a comprehensive report.

You can also create highly customized campaigns that will target specific user groups. For instance, you can focus people based on their location, people that are using particular devices as well as people that use other websites owned by Google such as YouTube (check their official website: https://www.youtube.com/), search engine and many more.

It is affordable when we compare it with traditional ways of promotion, but more expensive than social media marketing. Everything depends on the amount that you are willing to spend on this particular type of advertising. You should set daily limits and budgets on how much you are willing to spend, and as soon as someone clicks, you will have to pay some amount you agreed.

High Return on Investment

When we compare it with other marketing strategies, you should understand that you would have to pay only when people click on ads that you are making. As soon as you decide to optimize this particular campaign, you will get high levels of ROI (return on investment) that will not be possible with other online marketing platforms and strategies.

However, you have to be patient, because it requires some time until you reach the high return, but you should choose the appropriate campaign and approach,and you will be able to do it faster than before.

If you want to get a clear picture on potential results, it is always important to check daily and weekly reports, so that you can determine what you are doing wrong and how to change things to work for you. It is a perfect and transparent way to reach all the information you need.

When you find some areas of your campaign that provide you high ROI, you should focus on those efforts and raise budget so that you can achieve even more significant success. In case that your campaign costs too much money and you are not getting an appropriate return, you can quickly discard the budget and send it to another part that will provide you return.

Transparent Reporting and Result

This particular platform will provide you just to understand reports and results so that you can check it in real time without any additional problem.

It is simple to analyze these campaigns especially if you have experience because the dashboard will provide you all info that you will need as well as how much people engaged in your content, how many people searched the keyword etc.

That is the main reason why Google AdWords is a highly transparent system, which is simple to use, navigate and understand. If you want to avoid some mistakes by using this particular marketing platform, you should check here.

It Will Gives You Great Results

Since Google is one of the biggest companies in the world, you should understand that millions of people on a daily basis are searching and clicking on ads on aregular basis. It means that you will be able to reach a high amount of traffic, and it will prove useful and affordable when you compare it with other forms of marketing.

The best thing about it is that you will be able to make your content and ads transparent and on the top of the search engine list so that everyone could see it and engage with it in case they are interested.

More information on how to get started on Google AdWords, you can check on this particular link: https://www.wikihow.com/Get-Started-Using-Google-Adwords.

Even though algorithms continue to evolve and improve, SEO is an essential part of your marketing efforts, but if you have some money in your budget, you should also invest in AdWords,and you will notice a difference in a matter of weeks.

Great Laptops You Can Use For Photo Editing

Whenever looking for laptops you can use for photo editing purposes you have many different choices. Technology did advance a lot in the past few years so now we can choose out of various wonderful laptops. You can easily find them at really low prices on the internet. For instance, you can consider nSpire laptops for wonderful deals.

Apple MacBook Pro 13-Inch

This is definitely the best ever MacBook Pro and the premium models do include Apple’s wonderful Touch Bar. The CPU is i5-i7 and the graphics card is Intel Iris Plus Graphics 640-650. RAM can go as high as 16 GB and the screen has a resolution of 2560 x 1600. You get a laptop that looks great and that offers wonderful performance. However, battery life is not as great as with other options and price is pretty high.

One of the best parts of this laptop is that it is really light and thin. Touch Bar is basically the difference and the display is very good. Remember that you do not have a microSD card.

Dell XPS 13

When looking at ultraportable laptops, the Dell XPS 13 instantly stands out. It has an i5 – i7 CPU and the graphics card is Intel HD Graphics 620 or the Iris Plus Graphics 640. RAM can go as high as 16 GB and the maximum resolution is 1920 x 1080. The battery is long-lasting and the screen can only be described as stunning. Performance is really high but remember the fact that webcam position is awful.

Pro editors are not going to use this laptop but the machine is very good for most people. Adding the recent processor is basically what made the difference. When you look at the expensive versions, you get the i7 CPU and full high definition display.

Asus Zenbook UX310UA

If you are looking at the mainstream options available, Asus Zenbook UX310UA is quite interesting, with a CPU going as high as i5 and the graphics card being Intel HD Graphics 620. You receive 8 GB of RAM and a maximum screen resolution of 3200 x 1800. Added storage is 256 GB SSD. Asus’ laptop is great-looking, really fast and gives you great value for how much you spend. Although battery life is not as great as it could be, if you are interested in budget versions since you cannot afford the XPS 13, this is the device to go for.

HP Spectre x360

Last but not least, the HP Spectre x360 is great for people that need to use convertible laptops. The graphics card is Intel HD Graphics 620 and the CPU is Intel Core i7-7500U. Performance is really great and charging time is really low. The only real problem is that the laptop is heavier than others. HP’s option is super light and thin, capable of quickly transforming into a fully-functioning tablet. Stylus use is possible and as a default you will get full high definition. Various upgrades are available for those that want even more photo editing juice.

Tips to Save Money on Electricity Bill

Electricity is one of the most important things in our lives without which we cannot imagine our live nowadays. Your electricity bill must be reaching several thousand of rupees. However, by doing some easy tried and proven methods, you can easily save around 30% to 50% on your electricity bills. Some of the easy ways of doing this are given below-

Start using Solar Power

  • Solar power is becoming more and more popular these days and it is used in several homes and offices due to its efficiency
  • By using it users can save around 25% and 50% on your electric bills
  • You can also opt for solar chargers that can help you power different devices in your home
  • It would be great if you start using items that use solar power at least partially for their functioning in your house
  • You can use Solar power for charging AC/DC adaptor found in your car and can also start using CCFLs as lighting solution

Use Right Devices

  • It is very important that you invest in energy efficient products that consume lesser power and energy
  • It would be good for you to check if your TV or computer has a stand by feature that can let them consume less power when not in use
  • You can choose electronic devices that have auto off features, plus, you can start using energy efficient alternatives of some of your big appliances for reducing costs of your electricity bills
  • Proper space management in your fridge will not compel you to buy next one, plus, turning off appliances that are used only once in a day is also important

Check Contracts and Deregulation

  • You should make sure that you get the best contract on your electric bills because you can get the cheapest electricity prices on the plan that you choose
  • In case deregulation is already there to then you can easily choose from the number of companies for providing you with cheap and efficient electric services
  • It will also be beneficial for you to restructure your contract because this can make electricity bill payments on a monthly or quarterly basis that will for sure be quite helpful for you

Choose Bill Payment Apps

  • Choosing mobile apps to make your payment is one of the best ways to reduce your electricity bills
  • When you choose bill payment applications like PhonePe, Paytm, Freecharge, etc, you will get some Cashback coupons and discount offers that will reduce your bill
  • You can easily install these apps from PlayStore and register on them
  • Payment is absolutely secure and gets completed in the very few steps

Companies try to give the best rated service to their customers and that is why, when you choose by paying heed upon all the different things that get counted in your electricity bill, you can easily pick a service that help you enjoy your electricity at lower costs.

 

The Best Marketing Tools That are Totally Free

If you run a business, then you know that it’s mostly true that it takes money to make money. You have to purchase inventory to sell it. You have to hire customer service agents to help out your customers. And you have to pay for marketing to attract business and earn more money.

Whether you’re attempting to bootstrap, are just starting up, have found yourself in a financially tight spot, or want to save some money, you’re probably looking for ways that you can cut costs to keep more cash in your pocket. While you can always do things like shut off the lights in rooms that aren’t being used, only keep on a skeleton crew, etc., there are other ways that you can save too. By using tools and resources that are free, you can save yourself hundreds of dollars that can be used in other areas or put aside for a rainy day.

Here are some of the best free marketing tools from slogan generators to design programs and everything in between that you can use to save yourself money without dropping the quality of your campaigns:

Canva

Canva is a free design platform that lets you create social media graphics, fliers, business cards, Instagram posts, and more, all from professional, attractive templates. You can save time and money by designing on Canva, then use those designs as posts on social media and the body of emails sent to clients while maintaining your professional image.

Buffer

Buffer is a social media management platform that lets you keep track of and manage all of your social accounts in one place. You can use it to schedule posts, track engagement, and help build your social media following. Since social media is such an important tool for businesses and Buffer makes it easier to manage, Buffer is a must-have.

Social Mention

Social Mention is a tool that businesses can use to track and measure what’s being said about the company or a product on different social media platforms. It’s a great way to gauge the reception of a new release or the perception of your company so that you can keep going in the same direction or change directions of the chatter isn’t what you want it to be.

Google Analytics

If you’re not using Google Analytics already, you need to be. Google Analytics lets you install a tracking code into your pages and then get insights to the web traffic you receive through comprehensive reports. Knowing who your traffic is and what their habits are is extremely valuable information that you can’t afford to miss out on—especially since it’s free.

SurveyMonkey

What is it that makes your business run? Your customers are one of the biggest factors. If they’re not satisfied, then your business probably won’t last long, so it’s important to ask for their feedback and get insights into how they’re feeling about you, and you can do all that through SurveyMonkey. SurveyMonkey lets you create and send surveys to your customers, employees, or anyone else and get the valuable feedback you need to improve.

MailChimp

MailChimp is a mass email platform that you can use to stay in touch with clients and give them regular updates on the company, products, and upcoming events. You can also program it to run automatically and send emails to new customers or reminders to customers who abandoned shopping carts without having to do a thing.

SimilarWeb

Often times, businesses are so focused on themselves that they don’t take a look at the competition. While you don’t want to copy the competition completely, with the SimilarWeb tool, you can keep an eye on what they’re doing and what kind of traffic they’re bringing in to make adjustments and do what you can to step in and take over your market.

Grammarly

English and grammar are hard. It’s difficult enough to speak it correctly, but writing it correctly is a whole other story. With Grammarly, it’s a lot easier. Grammarly does an in-depth check of what you write whether it be an email to a high-end client, an article to be published on the blog, or an internal notice to your staff. Since it’s a web browser extension, it’s super easy to install and use and goes with you wherever you go.

Medium

Medium is a massive blog where people from all different backgrounds can both read and write about topics spanning all different industries. Medium posts rank well in search engine results and drive a lot of traffic. Since it’s such a well-read site, having your own column on Medium is a great way to get attention and drive traffic to your site.

Final Thoughts

Marketing is an extremely important aspect of running a business, but it doesn’t have to cost a fortune. With free marketing tools like these, you can save tons of money without losing out on an opportunity. What marketing tools can you not live without?

How to Book Cheap Flight Ticket When Flying from Mumbai to Delhi

One of the most stressful parts of a trip, may it be abroad or local, would be planning the actual trip. Booking tickets, calling hotels, making reservations, and planning the itinerary can be a hassle. This said, traveling requires time and money. But it does not mean you can’t go on a budget trip. Plane tickets, which are usually expensive, sometimes have markdowns. You only have to know when and where you can get these discounts.

Here are tips on how to book a cheap flight especially when flying from Mumbai to Delhi.

Buy Early

The earlier you book the flight, the lower the price of the airfare is. So book early especially when you are planning to travel during peak seasons, like during Holi or Diwali. Prices tend to go almost 3x higher than normal at peak seasons due to the high demand and limited seats. If you are planning to visit Delhi for a holiday, book early and avoid the exorbitant prices that come with holidays. There is also the unwritten rule that two weeks before the flight, the airfare price goes up. Try to book before this period. The best thing to do is to book at least three months before your flight.

Buy Last Minute Tickets

Another tip you can use is buying your tickets in the last minute. Seat sales usually happen when airlines don’t have enough number of the passenger to fill a plane. This option is good for those that have a flexible schedule and can travel any time they want. However, remember that this comes with a grain of salt as it might not always work for any given circumstance especially during peak seasons.

Check Out Travel Booking Aggregates

Another tip would be to try checking out sites that compares fare and prices for your flight. Book cheap Mumbai to Delhi Flight tickets using these services. The rule is not to buy the first deal that comes up in your internet search. It’s better to compare the prices and see if there are ways that you can get them lowered. You can also use these sites to mark a specific flight and wait for the prices to lower and then book them cheap. These sites often send email notifications when the price of the flight is within your set price range. Other sites also allow users to map out dates where prices are low and provide information on the specific area that one might probably visit.

Familiarize Yourself with Sales and Coupons

Of course, a no-brainer tip would be to use sales and coupons. Most airlines have this annual ticket sales. Booking your flight at such time can help you save huge amounts of money. Airline companies usually announce the sale three days before the actual flight, and tickets often get sold out by the next morning. You need to be alert when if you want to book a flight using this promo. If you are a regular at a certain airline company, you might also be offered coupons which you can use to get cheaper flight tickets.

Get Membership Cards

One of the fastest ways to track sales and coupons is by getting a membership card or a frequent flyer account from the airlines. They often do a members-only flight sale, or they give priorities on last-minute seat sales to those who have flown with them before. If you subscribe to their newsletter, then you can get e-mail updates about their latest promos. Membership also helps you accumulate frequent flyer points that could be used to fly to a destination for free. The flyer points system is a reward system for loyal customers who would want to travel more.

Get Air Passes

Another way to get cheap tickets is by availing air passes. This especially works when visiting multiple places that are catered to by one airline. They might offer air passes, which shall serve as your ticket to multiple flights. Air passes have a longer validity than a single travel ticket. They could be bought beforehand even when you are still not sure of the dates of your travel. Because of their flexibility, they could help lessen the stress of planning trips. This tip works really well with South and Southeast Asian trips as well as a European tour. However, this also works with national airlines when one wants to travel a whole country.

Final Thoughts

With the advent of online booking and these online booking aggregates, there are many ways to get a cheap ticket nowadays. Use them to your advantage and save those extra bucks for souvenirs. Travel to more places. Experience different adventures. Try more local foods.  No one can tell you that you can’t travel on budget!