Search Engine Optimization (SEO)

Have you ever wonder whenever you typed any query on the search engine and it shows a list of links that match your query in front of you, how it works?

We have to provide directions to search engine like we put the Meta keywords, Meta title and Meta description, these help search engine to decide which link is matched with your queries. Thus to come on the front page we have to provide correct information to search engine. For this, the SEO is necessary for your business.

What basically SEO is?

SEO is the acronym for search engine optimization; SEO is a technique to generate organic traffics towards your business. To increase the visibility of your business on search engine result pages its necessary to do SEO for your business website. At the present time, the world is going digital thus everyone uses internet for anything they want to shop, to get information or to learn things. There are many SEO companies in Mumbaithey provide SEO services at a very affordable price you can easily get the services at best cost effective prices. You can also learn it easily, there are many sites provides step by step guidance for SEO.

SEO is the process to rank your business website at top pages of the search engine like google, bing, and Yahoo. There are two types of SEO techniques

ON PAGE SEO

On page SEO refers to the optimization of the website on page like site structure, HTML structure, Meta title, Meta keywords, and Meta description, to generate the sitemap, content optimization, internal and external links, URL structure, alt text and page load speed. On page, optimization is the process to optimize the online on-site elements and to generate relevant traffic towards your business.

OFF PAGE SEO

This is used to increase the rank of a website on search engine result pages. Off page includes Directory submission, blog posting, blog commenting, forum posting, article submission, business listing.

The traffic will come to your business if you will use the best SEO strategies like you have to use SEO friendly content, the most searched queries as the keywords. You can generate organic traffic through these techniques, organic traffic is the traffic generated towards website without paying anything. There are ways to generate traffic by paid tools also like PPC.

PPC

PPC is the acronym for pay per click, this is paid add campaigns to generate traffic.  In this technique, advertiser pays some amount every time their advertisement gets clicked. Generating traffic with this technique is not organic although it is the process to buy visits towards your business sites.

SEO can target different search types it may be video, text, and images. SEO processes to promote your business using various types of techniques, in front of visitors over the world and to convert them into the valuable customers.  SEO can be of two types white Hat SEO, the techniques approve by the search engine, Black hat SEO, techniques that don’t follow search engine rules.