Blogs are a powerful help to commerce, but they do take work. If you thought that setting up a website was tough, this one is an equal task in terms of difficulty. Once you have established your site design, both desktop, and mobile versions, you are ready to move on with your e-marketing. To get more attention and rank higher and start to make some inroads in your industry you need to create new content on the regular basis and publish it in your company’s private media – corporate blog. It’s all about top quality content that will keep people coming back.
To Blog or not to Blog?
If you are still asking this vital question, you are not quite ready to jump in feet first. You may be afraid of the time and effort commitment, not having done it before. Once you understand the logistics, and that the task is not a chore, you are ready to come out fighting. A blog is particularly important to help brand a new business. According to Forbes magazine, people flock to experts on the line to gain valuable information. So why not to attract this person to you!
Industry knowledge is thus a hot property and if you can e-market yours, you are in luck. You will gain an advantage over your competitors by being a voice of expertise on your subject. Audiences trust blogs, more than website text itself. If you update regularly, you can secure a nice following while you imbue your brand with digital personality and authority.
Blogs should fulfill their purpose to be worth the time. There must be a real, quantifiable return on investment and a clear benefit to the company (and to the readers!). If your posts are well-conceived, there is no reason that you cannot enhance revenues with the increasing traffic of your website, flocked with prospects looking for the helpful info related to your niche. When you offer quality content, you can count on some social media sharing and new prospects on your list. Your inbound links will increase as people recognize your value. This impacts SEO and will surely get you to the top of search engine rankings. Going for high-quality content is the heart of the process.
But getting down to the nitty-gritty, blogs as the part of your e-marketing strategy, help boost sales. Here’s where they shine. Studies show that business-to-business companies that include blogs in their marketing get 67% more leads than non-users while small entrepreneurs enjoy 126% more leads in this regard.
Building a Successful Blog
Time and effort that achieve results are not to be scorned. It may take some training to do it well, but in the long run, it will pay off. It can, and should, be done. If you want to be an industry “thought leader,” you have no choice. You can express your company’s mission and viewpoint in a way that has broad appeal. You want to sound like an expert, not an office gossip. It should be more about products and services than idle chatter. That’s what social media likes first and foremost and what you can implement in your e-marketing strategy. Go for news, information, advice, and inspiration—whatever is related to the uniqueness of your business.
Some examples include anything in the category of “how to,” reviews of products, evaluative “opinion” pieces, and infographics. Yes, don’t neglect the visuals. People will eat it all up. They want to be informed and up to date. Once again, ROI, social media sharing, and Google rankings are at stake.