When doing majority of tasks for your business firm, you may at times end up losing focus of generating and implementing new marketing ideas that could afford you growth. The tips below can help you avoid that pitfall.
From my corporate experience I know by hard that operating a large firm can be very frustrating, but running one that is smaller oftentimes could also make someone feel somewhat weary. Therefore, if seeking for growth and scaling, you may just decide to do things slightly differently and take advantage of the liquidity your small business provides. Here’s what’s working for your advantage:
The Importance of Being Analytical
The fact that your company is smaller than most, does not imply you shouldn’t have analytical data. For instance myself settle down each week and trying to figure out how the topics that I cover on my websites are trending. Occasionally as I do this, I get to notice little ideas for my future posts. Google Analytics, Followerwonk and like free services, have rendered it far much easier tracking said data, alongside offering a vantage view of both the negative and positive trends pertaining to your web traffic. This empowers you to make decisions which are informed by logic, rather than mere emotion. And you can actually adjust much quicker to any new trend than a larger company!
Engaging Social Media in the Appropriate Way
Social media appears to be rather obvious for an entity in business. One need not be on all single networks, but social media ranks among the channels which are most cost-efficient for performing several critical functions. They include generating traffic to specified offers, getting clients interested in your actions and actively scouting (implying you are reading and not simply posting) out potential clients, possibly competitors too. Large business entities experience a tougher time getting humans presence on social media, one that the real audience finds appealing. The advantage you have in using this marketing tool here is of being able, as the proprietor to talk directly to the individuals from whom you are trying to obtain some cash. Just recall doing it in utmost honesty and observing immense precaution.
Featuring a “How To” Video
Another e-marketing idea: find the topic that is just right for a “how-to” video and can make it go viral. All that required is a simple video showing the public how to execute usual tasks, but which are related in some way to your product. Taking such action can be a great way of promoting your company and attaining exposure.
Here’s a real life example – one company shoot the amateur video explaining the steps to folding a fitted sheet. And it attracted over 11 million views. The website which produced it without doubt experienced significant rise in traffic. There are many ideas for topics which one could film. Seek out something relevant within your niche and try it out! And if you are struggling with how to start – no worries, there’s a lot of good reads and online courses online that covers the topic. You can check out this selection of books on video marketing on Amazon.
Developing a Great Blog
Corporate blogs of both small and large business enterprises can appear somewhat tiresome and too detailed for its readers and writers alike. The key in this case is taking the right actions to ensure making good content, rather than assuming that all you say is worthwhile, which is sometimes not the case in reality. You definitely require writing a blog that connects your audiences to your firm (that’s the aim of this write-up, after all). In addition, you also desire creating content which attracts a community of followers around your core business. Having a community implies that you have them attached at an emotional level, even in spite of the fact that ultimate goal is to make them pay for the service or product. But in case if you’ll be able to build this emotional connection they not only will believe in what you’re selling, but in your actions as well. Which makes the connection between your business and your audience much more beneficial for both sides.
Turning Employees into Advocates for your Business
Here’s the last tool from the list of marketing ides that worth immediate implementation: your business has active social media presence but is your staff active there as well?
When members of staff participate in your social endeavors, they turn into important advocates for your brand. Which can drive more targeted traffic to your website and generate more personal relation to your brand.