Get ready for some valuable advice in e-marketing field. If you want to get your product out there and see a turn in profits, you must allot the time. There is more to a business than managing staff and overseeing operations. E-marketing is a strategy that comes to the fore. There are known ways to proceed.
E-marketing on auto-pilot
You want visibility right out of the box. That means attracting prospects who will soon become customers. You have some real e-marketing options: newsletter, discount programs, free content, and email communication. . There are many sites you can hire to do the job such as Vertical Response or MailChimp. Try one or more strategies to get viewer’s info. Your knowledge is the value aspect of the exchange. Many tactics can be done on auto-pilot, which means that you just create all necessary materials and e-mails in advance, program the delivery on the specific dates, after specific prospects actions (e.g. signing up for the newsletter) and it all will be keep going. The more you “touch” people with some time after the initial contact and create some sort of rapport with you product or service, the more likely a conversion can take place.
Allot a few hours for social media
As a part of your e-marketing strategy using social media is desirable, but be careful don’t kill it. It should be meaningful, not a barrage. It should be meaningful, not a barrage. It should be planned in advance short and sweet. Tools for this practice include TweetDeck or Hootsuite (I prefer the second option personally –they are not overprices, have lot’s of features, reports, plugins for scheduling in additional social networks. And their logo is so cute! I love owls!). Learn to use them as they can be programmed in advance. You can come back to respond to comments as needed. (or actually use mobile version of social media apps to respond on the go – the quicker – the better).
Focus on social media efforts
Social media is fun and might be even generating some sales for you, but you have to pick and choose your platforms wisely when defining your e-marketing strategy. Some just don’t make sense for your product or service. Test the waters and refine your goals. A food purveyor, for example, will flourish with Facebook and Instagram given the opportunities for photos. If you sell unique items, go for Etsy or Pinterest. LinkedIn, on the other hand, will connect you to other businesses etc.
Forming a strategic partnership
No one has the time or stamina to do it all. You might find that a partner will be a boon to your business. This can be another enterprise with which you can join forces and share ideas and methods for anything from product development and distribution to promotion and sales. A yoga studio would find a local spa a perfect ally. An experienced partner can be the light at the end of the tunnel to take you to the next level.
List your company online
Some things are just that obvious like getting your company on the Internet. How else can people who are searching your industry find your services? A listing on Yelp, Google, Bing, and Yahoo will include not only your location, but also hours and basic information. Don’t forget the catchy photos!