If you run a business, then you know that it’s mostly true that it takes money to make money. You have to purchase inventory to sell it. You have to hire customer service agents to help out your customers. And you have to pay for marketing to attract business and earn more money.
Whether you’re attempting to bootstrap, are just starting up, have found yourself in a financially tight spot, or want to save some money, you’re probably looking for ways that you can cut costs to keep more cash in your pocket. While you can always do things like shut off the lights in rooms that aren’t being used, only keep on a skeleton crew, etc., there are other ways that you can save too. By using tools and resources that are free, you can save yourself hundreds of dollars that can be used in other areas or put aside for a rainy day.
Here are some of the best free marketing tools from slogan generators to design programs and everything in between that you can use to save yourself money without dropping the quality of your campaigns:
Canva is a free design platform that lets you create social media graphics, fliers, business cards, Instagram posts, and more, all from professional, attractive templates. You can save time and money by designing on Canva, then use those designs as posts on social media and the body of emails sent to clients while maintaining your professional image.
Buffer is a social media management platform that lets you keep track of and manage all of your social accounts in one place. You can use it to schedule posts, track engagement, and help build your social media following. Since social media is such an important tool for businesses and Buffer makes it easier to manage, Buffer is a must-have.
Social Mention is a tool that businesses can use to track and measure what’s being said about the company or a product on different social media platforms. It’s a great way to gauge the reception of a new release or the perception of your company so that you can keep going in the same direction or change directions of the chatter isn’t what you want it to be.
If you’re not using Google Analytics already, you need to be. Google Analytics lets you install a tracking code into your pages and then get insights to the web traffic you receive through comprehensive reports. Knowing who your traffic is and what their habits are is extremely valuable information that you can’t afford to miss out on—especially since it’s free.
What is it that makes your business run? Your customers are one of the biggest factors. If they’re not satisfied, then your business probably won’t last long, so it’s important to ask for their feedback and get insights into how they’re feeling about you, and you can do all that through SurveyMonkey. SurveyMonkey lets you create and send surveys to your customers, employees, or anyone else and get the valuable feedback you need to improve.
MailChimp is a mass email platform that you can use to stay in touch with clients and give them regular updates on the company, products, and upcoming events. You can also program it to run automatically and send emails to new customers or reminders to customers who abandoned shopping carts without having to do a thing.
Often times, businesses are so focused on themselves that they don’t take a look at the competition. While you don’t want to copy the competition completely, with the SimilarWeb tool, you can keep an eye on what they’re doing and what kind of traffic they’re bringing in to make adjustments and do what you can to step in and take over your market.
English and grammar are hard. It’s difficult enough to speak it correctly, but writing it correctly is a whole other story. With Grammarly, it’s a lot easier. Grammarly does an in-depth check of what you write whether it be an email to a high-end client, an article to be published on the blog, or an internal notice to your staff. Since it’s a web browser extension, it’s super easy to install and use and goes with you wherever you go.
Medium is a massive blog where people from all different backgrounds can both read and write about topics spanning all different industries. Medium posts rank well in search engine results and drive a lot of traffic. Since it’s such a well-read site, having your own column on Medium is a great way to get attention and drive traffic to your site.
Marketing is an extremely important aspect of running a business, but it doesn’t have to cost a fortune. With free marketing tools like these, you can save tons of money without losing out on an opportunity. What marketing tools can you not live without?